With great joy we announce that construction has officially begun for The Maxwell, an 8,000 square foot event venue just four miles from the heart of downtown Raleigh. With the help of Rufty-Peedin Commercial Design Build, construction is estimated to be completed by February 2021.
We are a husband and wife team that have had the pleasure of designing a thoughtful space to hold weddings, corporate functions, and community events. As New York City transplants we quickly become captivated with the energy of this thriving city. It has been amazing to watch Raleigh change and become even more vibrant over the years. We are proud to contribute to the area's growth and hope the creation of this space will enhance it's South Raleigh neighborhood. We're a small business with a big vision for what The Maxwell will be.
An intimate ground breaking ceremony was held in accordance with the guidelines issued by Wake County Governor, Roy Cooper. We look forward to a larger celebration welcoming family, friends, and our community upon opening next year. The Maxwell is now accepting reservations for events in April 2021 and beyond.
Chelsea & Jeffrey Hand
There is no such thing as a perfectly ethical or eco-friendly construction project. However, we looked for every opportunity to reduce the environmental impact that we knew we'd have while developing raw land. There were some mature trees on the site that we did plan around, but it was not possible to save them all.
Talking about taking down trees and actually seeing the equipment on site to do it were very different feelings. When we saw this one beautiful white oak tree in person, we could not fathom letting it go. Unfortunately, it was situated just to the right of where our main entrance would be and had a bit of rot from Hurricane Fran. It was too late to change our site plan (it did take over a year to get approved, after all!) so we needed to quickly come up with alternative.
With the help of Raleigh Reclaimed, we secured local transport and storage for the tree (which we later learned was 123 years old!). The usable wood from the tree will create a herringbone accent wall almost exactly where the tree was originally: just to the right of the main entrance. We also plan to use white oak for our fireplace mantel, along with some other long-term projects to ensure zero waste.
The Maxwell is committed to supporting local, reducing waste, recycling, reusing, and energy efficiency. We will strive to host environmentally friendly events. Reusable glassware, LED lighting, clean burning natural gas, and use of recycled paper products are just a few of the ways we plan to make our events more sustainable.
We are often asked how we came up with the name ‘The Maxwell.' It was important to us that the venue had a name that meant something to us. It’s inspired by a place that is close to our hearts.
Maxwell’s was a live music venue that brought a community of music lovers together in Hoboken, NJ. From the 1940s-1970s this was THE place for music frequented by those who worked at Maxwell House Coffee plant nearby. So...if you were thinking of the coffee, you weren’t far off.
Fast forward years later, some of the biggest names in music played here- Nirvana, REM, Oasis, The Bongos (and we wish we could’ve been at all of those concerts!) We WERE lucky enough to catch the tail end of it’s life, before closing in 2013. It's where we went on some of our first dates. The time spent here was the foundation for our relationship and the setting for so many special memories. While Maxwell’s was winding down, our life together was just ramping up. Needless to say we were heartbroken to see it go.
And so, the name just seemed like an obvious choice. The Maxwell will be a space where others can share special moments. A space to create memories that last a lifetime. I very much look forward to helping couples begin their legacy here!
In the words of Steven Fallon, owner of the former Maxwell’s in Hoboken.. “the legend is bigger than the room.”